These terms explain what you get when you work with us, what we need from you, and how payment works. Written in plain English on purpose.
Last updated: 23 July 2026
This website and the services described on it are operated by Blu Horizon Agency (Pty) Ltd, a private company registered in South Africa under registration number 2023/170496/07, trading as Blu Horizon Agency. We operate from Cape Town, South Africa.
In these terms, "we", "us" and "our" mean Blu Horizon Agency. "You" and "your" mean the person or business using this site or buying our services.
We are not registered for VAT, so no VAT is charged on our invoices.
These terms apply when you use this website and when you buy services from us. By using the site or paying an invoice, you accept them.
Every project also has its own proposal or quote, which sets out the exact scope, price, timeline and any guarantee. If anything in a signed proposal conflicts with these terms, the signed proposal wins for that project.
Two other documents form part of these terms: our Refund & Cancellation Policy and our Privacy Policy.
We build custom AI and automation systems for service businesses: things like lead intake, customer support, creative production and admin work. A typical engagement has two parts:
We sell services, not physical products. Nothing is shipped to you. Everything is delivered digitally, as described in section 6.
After a discovery call we send you a written proposal. That proposal sets out the scope, the price, the timeline, what we need from you, and any guarantee that applies.
An agreement is formed when you sign the proposal or pay the first invoice, whichever happens first. Paying the first invoice counts as acceptance of the proposal and of these terms.
Work outside the agreed scope needs a written change order agreed by both of us before it starts. A change order may change the price and the timeline.
Delivery is digital. Depending on the project, that means access to a working system, integrations connected to your own tools and accounts, handover documentation, and a walkthrough session.
Your proposal gives the timeline. Most builds go live within 30 days of kickoff. The clock starts once we have the access and information listed in section 7 — if those arrive late, the timeline moves out by the same amount.
We can only hit the timeline if you give us what the build needs. That usually includes:
You confirm that you have the right to give us this access and that the data you share with us was lawfully collected.
Some of our offers carry a specific, measurable guarantee — for example that a system will respond to every lead within a set time. Where a guarantee applies, your proposal states it exactly, including how it is measured and when the measurement period starts and ends.
Guarantees are measured using the system's own logs, so the result is a matter of record rather than opinion. If we miss a stated guarantee, the remedy is set out in our Refund & Cancellation Policy.
Outside of a stated guarantee, we do not promise any particular business outcome such as revenue, rankings or conversion rates. Results depend on factors outside our control.
Cancellations and refunds are covered in full by our Refund & Cancellation Policy. In short: you get your deposit back if you cancel before we start building, monthly fees can be cancelled with seven days written notice, and a missed guarantee is refunded as that policy describes.
Once you have paid in full, the custom work we built for you is yours: the configurations, prompts, automations and documentation created specifically for your project.
We keep ownership of our own general know-how, methods, internal tools and reusable components that existed before your project or that we use across clients. Third-party software stays owned by whoever owns it, and their own licence terms apply.
Unless you ask us not to, we may describe the work at a high level as a case study. We will not publish your confidential information or figures without your written approval.
Each of us will keep the other's confidential information private and use it only for the project. This continues for two years after the work ends. It does not apply to information that is already public or that we are required by law to disclose.
You agree not to use anything we build for unlawful purposes, to send unsolicited bulk messages in breach of the law, or in a way that breaks the terms of the third-party services it connects to.
You remain responsible for compliance in your own industry — including any licensing, advertising or professional rules that apply to your business. If your sector is regulated, tell us before we build.
As for this website: you may read and share it, but you may not copy the content or branding for your own commercial use without our permission.
We do our work with reasonable skill and care. But no software is perfect, and systems that depend on third-party services can be interrupted by those services.
We are not liable for indirect or consequential losses, including lost profit, lost data, lost business or reputational harm. Our total liability to you for any claim is limited to the fees you paid us in the twelve months before the claim arose.
Nothing in these terms limits liability for fraud, gross negligence, death or personal injury, or anything else that cannot be limited under South African law — including your rights under the Consumer Protection Act where it applies to you.
Either of us may end an engagement by giving seven days written notice by email. Fees for work already done up to that point remain payable.
We may end the agreement immediately if an invoice stays unpaid after we have asked for it, or if the acceptable-use rules in section 12 are broken.
When an engagement ends we will hand over what you have paid for and give you a reasonable window to export your data before we shut anything down.
We handle personal information in line with the Protection of Personal Information Act (POPIA). What we collect and why is set out in our Privacy Policy.
Where we process personal information on your behalf as part of a system we run for you, we do so only on your instructions and take reasonable steps to keep it secure.
We may update these terms from time to time. The current version always lives on this page with the date it was last updated. For projects already underway, the version in force when you signed continues to apply.
These terms are governed by South African law, and the South African courts have jurisdiction.
If something goes wrong, talk to us first — email callem@bluhorizonagency.com and we will try to sort it out in good faith. If we cannot resolve it that way within 30 days, the dispute goes to arbitration in South Africa, with the arbitrator's decision binding on both of us. Either of us may still approach a court for urgent relief.
Blu Horizon Agency (Pty) Ltd
Registration no. 2023/170496/07
Cape Town, South Africa
Email: callem@bluhorizonagency.com
Phone: +27 82 087 7440
